Happy Monday people - and what a better way to start than with Katy Perry's fifth single to be lifted off her multi-platinum selling album Teenage Dream, Last Friday Night (TGIF).
After securing four Billboard #1 singles with California Gurls (feat. Snoop Dogg), Firework, ET (feat. Kanye West) and of course the title track, Perry shoots for another smash with one of the strongest tracks to be lifted off her second album. Creating an alternative persona by the name of Kathy Beth Terry, Perry invites us to play in the nostalgia of the 80s and 90s to relive our teenage years.
The campaign itself is nothing short of fantastic - Kathy Beth Terry it your typical high-school nerd complete with solar system wallpaper in her bedroom, full coke-bottle glasses and a wired-up braces set (ouch). In the video we see Terry/Perry live out a not-so-typical "Friday night".
The clip features Darren Criss and Kevin McHale (from Glee), Hanson, Kenny G (!), Rebecca Black, and Corey Fieldman and Debbie Gibson as Terry/Perry's parents. It's a whacky, fun and very clever video (and marketing campaign) that should see Perry land herself another Billboard smash hit.
Already, the single is sitting pretty at #6 in the ARIA Singles Chart here in Australia, with a gold certification (35,000+ copies sold).
A fan of Kathy Beth Terry? Join the 375,000 others - view her Facebook page and become a fan today [FACEBOOK]
Last Friday Night (TGIF) is available digitally today [ITUNES]
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