Ex-Girls Aloud team member Nicola Roberts has been teasing her fan base with a variety of snippets from her upcoming single, Beat Of My Drum, for some time now. Similar to Britney, Gaga and whomever else has taken on this new marketing tactic, it has caught the attention of most (so one would say it's been a successful tactic then!)
Whilst I was enjoying my long-awaited vacation Nicola debuted the full track, with complete video. For my first listen, I was pleasantly surprised. The Diplo produced track has a unique sound, simple yet impressive, and certainly slays Cheryl Cole's Promise This. Sorry Chezza, you can't help but agree.
A great offering and start to a promising solo career. Can't wait to hear more - Cinderella's Eyes, Nicola's debut album, will be released in October.
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