Beyoncé has just revealed the trailer to the Run The World (Girls) video clip - a longer version than what we've seen before (with two 30-second clips being released prior). The video is ripe with army themes... soldiers, propaganda, uniforms, and B!
Whilst the single isn't doing great things globally and is being tainted as a flop (so far only peaking at #11 in the UK, #12 in Australia and #33 in the US), I dig Bey's new concept, direction and sound. In fact, I applaud her for stepping out of the RedOne / Max Martin / Dr Luke standard pop zone that most artists lock in to. Run The World (Girls) is fresh, exciting, and certainly out of Bey's comfort zone.
In addition, Queen B has announced the title for her new album - aptly titled 4 - which she claims was actually titled by her fans. In an interview with Billboard she reveals:
“Everywhere I look, I see them calling it ’4,’ she explains. “I had a whole other name and concept, but I keep seeing that the fans love the name ’4,’ and I think it would be a really nice thing to let them name the record.”
The number four also holds personal significance for Beyoncé, and not just because her latest studio album will be her fourth as a solo artist. “We all have special numbers in our lives, and 4 is that for me,” she says. It’s the day I was born. My mother’s birthday, and a lot of my friends’ birthdays, are on the fourth; April 4 is my wedding date.”Run The World (Girls) is out digitally today [ITUNES]
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